CHOBANI IT’S NOT CHEATING
Chobani Flip knows that eating healthy is hard, and when all you want to do is eat chocolate for every meal it gets even harder. We targeted women ages 25-35 that need the perfect snack to satisfy those insane cravings. The campaign includes package revamps, print ads, outdoor, and point of purchase. With Chobani Flip, eating healthy has never been so satisfying.
Copywriting by Jenny Sharifipour. Art Direction by Alberto Santana.