2016 American Advertising Award Winner-Student Division
COFFEE MATE BARISTAS BEWARE
Coffee shops equal hipsters, and hipsters equal coffee shops. Coffee Mate wanted to help the basic biddies of the world avoid the morning rush coffee line–along with the beanies, oversized flannels, and philosophical conversations–without sacrificing their beloved coffee shop flavors. While baristas may know their regular hipsters order’s inside and out, no one knows your basic order better than you.
Copywriting by Jenny Sharifipour. Art Direction by Liz Pryor.
Coffee Mate and Spotify team up to create '“The Coffee Mate: Basic is Better” playlist. A mix of basic songs that people hate to love, and should share with the world loud and proud. The playlist is a mix of Top 40 mainstream to all the goodies in between.
