CLOROX KEEP IT CLEAN
The campaign was directed towards men ages 19-30 who pride themselves on their swagger, their smile, and their sweet, sweet ability to grab the attention of any woman in the room–but when it comes to cleaning they need some reinforcement. Clorox Toilet Bowl Cleaner with Bleach allows them to no longer be embarrassed about their disgusting habits while having adult sleepovers.
Copywriting and Art Direction by Jenny Sharifipour
